The rebrand gave My Healthy Beginning a clean and modern look that matches the experience you have when working with Nichi and created a strong foundation for all future marketing.
The new website brings client experiences to the forefront with testimonials and brand photography. It is easier to understand how My Healthy Beginning can help you on your health journey. Calls to action to make it easy to start the process.
Two Violets continues to support My Healthy Beginning on a regular basis. Our ongoing work together has included lead magnet design and promotion, email marketing templates, social media graphics, additional webpages and website content updates.
The Result
So we dug in. We crafted a new brand and website that reflected the way owner Nichi describes My Healthy Beginning: “warm, earthy, energetic, supportive, empowering.”
- The logo features a spark, symbolizing the “ah-ha moments” and “unlearning” that happens when you claim your health.
- The words “natural health center” in the logo are set on a gentle curve representing a holistic and multi-faceted approach to taking care of you and your family.
- The brand colors come from nature and are a nod to the previous brighter brand colors.
- A clean sans serif font is accented with a handwritten font that adds a personal feel to the brand just like how Nutrition Response Testing is completely customized for each person.
- We teamed up with a photographer to get pictures that tell the My Healthy Beginning story and show what they offer. There is a gentle warmth in all of the pictures.
- Abstract astrologic icons were chosen for the brand because healing is a journey that takes place over time and there isn't a straight path.
Project Overview
Nichi Hirsch Kuechle, founder of My Healthy Beginning, came to Two Violets looking to uplevel her marketing, create a brand that really reflects her personality and her business, and free up her time to focus on her big goals. The biggest need at the time was the outdated website. It had been on Nichi's to-do list to update the site for 5+ years but she never had time to do it herself.
Background
Branding
Website Design
Social Media Graphics
Lead Magnet/Opt-In Design
Services
Warm
Earthy
Energetic
Supportive
Empowering
Brand Tone
Nichi Hirsch Kuechle, My Healthy Beginning
“We are fortunate to serve as a place of support and grounding for so many, as well as a catalyst for pursuing your dreams and creating your optimal life. And we wanted to reflect that in a new logo, color palette, and brand spankin' new website. It’s warm, earthy, energetic, and full of personality.”
